Make Your Interiors Unforgettable on Instagram

Sketch two or three audience personas—busy renter, first-time homeowner, small-space minimalist—then build posts that solve their specific problems. Ask followers which pain points resonate, and invite them to comment scenarios they want you to tackle next.

Lighting, Angles, and Composition that Stop Thumbs

Photograph near windows during softer hours, and switch off overheads that create harsh shadows. Pull curtains to diffuse glare, and adjust furniture slightly to capture gentle highlights on texture, wood grain, and fabric weaves.

Lighting, Angles, and Composition that Stop Thumbs

A hand placing a cup on a side table or a casually draped throw suggests life and invites empathy. Use leading lines from rugs or shelving to guide the eye into the room’s focal point without clutter.

Design Carousels for Teaching

Slide one should promise value with a crisp hook. Follow with step-by-step frames—mood board, floor plan, material palette, and styled reveal. Finish with a summary slide and a call to save for future reference.

Craft Reels with Narrative Pacing

Show a quick before, then snap to progress beats—demo, layout, materials, styling—ending on the reveal. Keep cuts purposeful, let ambient sounds breathe, and add captions so viewers can follow with sound off.

Use Strong Covers and Captions

Your cover should be legible, on-brand, and curiosity-driven. In the caption, expand on decisions and trade-offs. Ask viewers which detail they would replicate and invite them to follow for tomorrow’s behind-the-scenes.

Color, Consistency, and a Cohesive Aesthetic

Create an Editing Recipe

Lock in color temperature, exposure, and contrast so whites stay clean and wood tones remain believable. Save presets for natural light, evening shots, and moody corners to keep your portfolio coherent.

Repeat Subtle Visual Motifs

Think linen textures, thin black frames, or eucalyptus sprigs that appear just often enough to feel intentional. These cues reinforce brand memory while letting each room keep its own personality.

Mind Accessibility and Readability

Ensure text overlays have strong contrast and use alt text describing materials, layout, and color. Accessible posts welcome more people, encourage longer viewing, and can quietly lift engagement.

Use Specific, Niche Hashtags

Mix a few broader interior tags with highly specific ones—city, style, room type, and material focus. Rotate sets to avoid repetition, and monitor which combinations consistently attract saves and meaningful comments.

Leverage Geotags and Credits

Geotag local projects and tag artisans, showrooms, and fabricators. People love seeing collaborative craftsmanship, and partners often reshare. Ask followers to drop favorite local sources you should feature next.

Community, Conversation, and Collaboration

Encourage followers to recreate a vignette and tag you. Repost with credit, noting what they did beautifully. This recognition builds loyalty and inspires others to experiment and share their interpretations.

Community, Conversation, and Collaboration

Schedule a live session breaking down a tricky layout or budget-friendly materials. Collect questions in a story sticker, then answer on air. Prompt viewers to submit their floor plans for future episodes.